While many of the area rug designs are reminiscent of Madcap Cottage fabrics for Robert Allen Home and Calico Corners, Nixon told that everything in the Momeni launch is inspired by the duo's "far-flung" travels. Madcap Cottage, which also launched its first lighting collection at Port 68's showroom, showcased its new Under a Loggia collection rug (UND-2 in green) by Momeni at that space as well. With 33 different designs in the inaugural collection in multiple colorways and sizes, there is ample room to custom tailor programs for customers. And of course Madcap's retail partners, including One Kings Lane, Calico, and Stein Mart present built-in opportunities. Reza Momeni sees the collection as serving multiple channels, from brick and mortar to e-commerce. Shown, on wall, Think of England's Spencer in yellow and Under a Loggia's Howards End in red. Madcap Cottage brings its take on classic British Cottage design to its debut area rug collection by Momeni. He creates these masterpieces on paper, and they are translated into textiles - or for us, rugs that are truly original and different from anything else." "But what sets them apart from anyone else in the industry - and makes them different from any other licensing partner we've worked with - is that each of their designs is hand water-colored by John. "We've been working with them for a year now, and the debut collection is very comprehensive - tufted, hand-woven, hooked, machine-made, indoor-outdoor. "Jason and John are a dynamic team," said Reza Momeni when asked about his company's newest licensing collaboration. They headlined seminars, book signings, and a launch party at Momeni's IHFC showroom, where got the scoop from Nixon on Madcap Cottage's irreverent and delightful take on English cottage style ( read full story). Indeed, John Loecke and Jason Oliver Nixon, the dynamic design duo behind the brand, were ubiquitous during market week.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |